Hi, I’m Bea. 👋 Your emotional eating expert

Founded & created by a clinical psychologist

Dr. Sera Lavelle, founder of NY Health Hypnosis and Soho Integrative EMDR, has 14 years of experience helping people overcome eating disorders, disordered eating, and emotional eating. She now uses this knowledge to help people with everyday struggles with food.

Drawing from this expertise, she trained Bea, an AI-powered app designed to help you foster a healthier relationship with food. Using proven psychological techniques, Bea offers step-by-step guidance to shift your mindset around eating. Unlike other apps that promote restrictive diets, Bea delivers supportive, science-backed advice to encourage mindful, positive eating habits that lead to lasting change.

Our Method

Using Bea Every Day

Bea is ready to support you anytime, anywhere—even if you're not fully committed to starting your mindful eating journey yet. She’s here to answer your burning food-related questions and guide you toward lasting, meaningful change. Regularly checking in with Bea can help reinforce healthy habits and keep you on track toward your goals.

Chat with Bea

Ask Bea anything you have ever wanted to know about eating through her open chat feature. She is not an app that gives generic dieting advice, but instead, gives research-based guidance that rewrites your mindset around food.

Challenge your mindset

Engage in three main psychology-based “guided activities” that systematically change your mentality while also eliminating shame, guilt and maladaptive thinking towards food. These activities arm you with knowledge, harness your internal motivation, and rewire your thinking through mindful hypnotherapy.

Feel the permanent results

Through ongoing engagement, Bea gains deeper insights into your preferences and habits. With Bea's support, you’ll receive timely reminders and guidance, helping you avoid overindulgence and cultivate mindful eating practices that last a lifetime.

Coming soon to the App Store