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Bea is almost here!
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Meet bea

Start mindful eating. Start mindful living.

She's smart. She's caring.And she'll change the way you think about eating forever.

Bea is your expert-at-hand who uses research-based psychological principles to progressively change your mindset around food. She does this through thoughtfully trained AI and guided meditation designed by Psychologists.
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Why bea is better

Real results. Lasting change.

Bea is based on two main evidence-based psychological principles that promote permanent changes in eating habits: mindfulness and hypnotherapy. Unlike generic AI, Bea’s chat, hypnotherapy recordings, and mindfulness-based activities were created by Dr. Sera Lavelle and her team of psychologists in their esteemed New York City practice. Their practice specializes in emotional eating, disordered eating and eating disorders, and has been featured in Forbes, NY Magazine, Prevention, Elle, The New York Times, and more.

our ideology

Eating isn't about restricting more—it's about struggling less.

By chatting with Bea anytime, anywhere, you progressively change your mindset around food. She does not tell you what to do, but instead, teaches you to listen to your body and use your own internal resources to retrain your mind to think and eat well.


You think about food more, not less.

Restriction leads to overindulgence.

Counting calories can trigger dysfunctional eating.

A diet mentality is a deprivation mentality.

how bea works

Using Bea every day.

Bea works by engaging you in three main psychology-based “guided activities” that systematically change your mentality while also eliminating shame, guilt and maladaptive thinking towards food. She also has an “open chat” function where you can ask questions at any time so that she can help you make mindful decisions about food.

step 1:

Chat with Bea

Ask Bea anything you have ever wanted to know about eating through her open chat feature. She is not an app that gives generic dieting advice, but instead, gives research-based guidance that rewrites your mindset around food.

step 2:

Challenge your mindset

Engage in three main psychology-based “guided activities” that systematically change your mentality while also eliminating shame, guilt and maladaptive thinking towards food. These activities arm you with knowledge, harness your internal motivation, and rewire your thinking through mindful hypnotherapy.

step 3:

Feel the permanent results

Through ongoing engagement, Bea gains deeper insights into your preferences and habits. With Bea's support, you’ll receive timely reminders and guidance, helping you avoid overindulgence and cultivate mindful eating practices that last a lifetime.

Our Story

Inspired by real people. Founded by friendship.

When Dr. Sera Lavelle, CEO and cofounder, started practicing hypnotherapy for eating habits, she quickly learned that people were really struggling. Over and over, her patients said that the more they talked to nutritionists, coaches, and even therapists, the worse they felt. “What’s wrong with me?” they plead. They already knew exactly what to eat; they just had trouble sticking to their goals.

“What if there was a way to provide a guiding voice that helps people summon their own internal strength at any time without the fear of being judged?”

Mindfulness and hypnotherapy empower people to stop focusing on what they eat and instead get in touch with their bodies. Consistent with research, mindful eatings helps people start viewing healthy eating as a treat and less like an exercise in discipline.

But in-person sessions weren’t enough. Sera couldn’t be there in the middle of the night when her patients were feeling tempted. 

Sera and her colleagues narrowed down the three main principles that help patients the most. The idea was conceived through therapy practice, but Bea really came to life when Sera’s friends Ruby Manadero and Anders Høedhol brought their expertise to the table.

The Founders

Meet Sera, Ruby, and Anders

We’re experts in our fields, and dealing with the struggles of balancing a career with a healthy lifestyle. As real-life friends, coming together to bring Bea to life was a natural fit.

dr. sera lavelle – co-founder / chief executive officer

A passionate clinical psychologist who is an advocate for change.

Dr. Sera Lavelle learned hypnosis in 2007 “for fun” after being introduced to meditation while stumbling around Southeast Asia after a volunteer mission in Cambodia. Eager to delve deeper into the depths of the mind, she obtained her Ph.D. in Clinical Psychology from Adelphi University where she learned to combine research-based and holistic approaches to wellness.

Sera founded NY Health Hypnosis & Integrative Therapy, New York City’s top hypnotherapy practice, where she became an expert and advocate for people struggling with weight loss, sugar addiction, and binge eating. She is passionate about issues affecting women such as eating disorders, motherhood, and infertility. She served as an Adjunct Professor at Brooklyn College and Adelphi University where she taught Psychology of Sex and Gender and Psychology from a Multi-Cultural Perspective. Her work with eating disorders has been highly recognized, with articles about her and her team appearing in Forbes, Prevention, Elle Magazine, NY Times, and NY Magazine.

While Sera holds it down as the Doctor Boss Lady (a playful moniker bestowed by a patient) during the day, her five-year-old boy/girl twins are clearly in charge at home. In her spare time, Sera takes long bike rides, indulges in her audiobook addiction, and plans exotic vacations she might never take.

ruby manadero – co-founder / chief product officer

A veteran creative technologist with a passion for creating innovative products.

While learning to use the cutting-edge technology at NASA, Ruby Manadero attended Virginia Commonwealth University where she received her BFA in Communication Arts & Design. She cultivated big brands for ten years as an Art Director and Creative Director with top interactive agencies and movie studios in Los Angeles and New York City before making the leap to the tech start-up world.

She scaled CrowdTwist’s initial product stages — the customer loyalty and data analytics platform acquired by Oracle — which she shepherded from paper napkin concepts, and since then, she's assumed the role of orchestrating captivating user experiences, breathing life into a diverse tapestry of digital creations. Her work has garnered awards along the way and has also been recognized in Communication Arts & Design, Adobe, Bloomberg, and many more media platforms.

Balancing her roles as a mother to her vibrant five-year-old daughter, alongside her husband Trel, and her passion for product design, Ruby also carves out moments to indulge her inner nerd through the captivating world of science fiction shows and DIY home improvement videos.

Anders Høedholt– co-founder / chief ai officer

A heartwarming Scandinavian robot that's all about spreading big hugs.

Meet Anders Høedholt – a dynamic powerhouse, Co-founder, and Creative Technologist at Hause Collective. With an unwavering commitment, he spearheads the advancement of ingenious smart city solutions via cityflow.live, embracing the visionary urban panorama.

With a mastery in Frontend Development, UI/UX design, and IoT Product Design, Anders thrives in transforming cutting-edge concepts into reality. His academic foundation includes an MSc in ICT Product Development from Aarhus University, Denmark, underscoring his expertise.

His contributions extend to the esteemed ACM (Association for Computing Machinery), where his published work echoes his dedication to innovation and excellence. Anders' newfound passion for artificial intelligence birthed Bea Better Eating, adding yet another layer to his enriching journey.

When he's not immersed in his work, you might find Anders embracing mindfulness practices and finding solace in Singapore's food markets.

Contact Us

Bea is almost here!
We'll let you know when she's ready to help you
reach your goals.

Bea is almost here!
We'll let you know when she's ready to help you
reach your goals.

We respect your privacy

Thank you! Your submission has been received!

We respect your privacy

Oops! Something went wrong while submitting the form.