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Our ideology

Empower yourself to eat mindfully.

By chatting with Bea anytime, anywhere, you can learn to use the principles of mindfulness to find peace with food. Bea does not tell you what to do, but teaches you to listen to your body and use your own internal resources to help you eat in a way that makes you feel good. Bea helps you take control of your life and your choices.

Our Moral Compass

What we believe.

People already know how to eat to feel good.

Everyone has the ability to reach their goals.

Internal peace is the key to lasting change.

No one should ever struggle alone.

Our Story

Inspired by real people. Founded by friendship.

When Dr. Sera Lavelle, Co-founder and CEO, started practicing hypnotherapy for weight loss, she quickly learned that people were really struggling. Over and over, her patients said that the more they talk to nutritionists, coaches, and even therapists, the worse they feel. “What’s wrong with me?” they plead–but they already know exactly what to eat; they just have trouble sticking to their goals.

“What if there was a way to provide a guiding voice that helps people summon their own internal strength at any time without the fear of being judged?”

Mindfulness and hypnotherapy empower her patients to stop focusing on what they eat and instead get in touch with their bodies. They start viewing healthy eating as a treat and less like an exercise in discipline.

But in-person sessions weren’t enough. Sera couldn’t be there in the middle of the night when patients were feeling tempted. 

Sera and her colleagues narrowed down the four main principles that help patients the most. The idea was conceived through therapy practice, but Bea really came to life when Sera’s friend Ruby Manadero brought her expertise to the table.

The Founders

Meet Sera & Ruby

We’re experts in our fields, and we’re both moms dealing with the struggles of balancing a career with a healthy lifestyle. As real-life friends, coming together to bring Bea to life was a natural fit.

dr. sera lavelle – co-founder / chief executive officer

Warrior Shrink.

A passionate clinical psychologist who is an advocate for change.

Dr. Sera Lavelle learned hypnosis in 2007 “for fun” after being introduced to meditation while stumbling around Southeast Asia after a volunteer mission in Cambodia. Eager to delve deeper into the depths of the mind, she obtained her Ph.D. in Clinical Psychology from Adelphi University where she learned to combine research-based and holistic approaches to wellness.

Sera founded NY Health Hypnosis & Integrative Therapy, New York City’s top hypnotherapy practice, where she became an expert and advocate for people struggling with weight loss, sugar addiction, and binge eating. She is passionate about issues affecting women such as eating disorders, motherhood, and infertility. She served as an Adjunct Professor at Brooklyn College and Adelphi University where she taught Psychology of Sex and Gender and Psychology from a Multi-Cultural Perspective. Her work with eating disorders has been highly recognized, with articles about her and her team appearing in Forbes, Prevention, Elle Magazine, NY Times, and NY Magazine.

While Sera holds it down as the Doctor Boss Lady (a playful moniker bestowed by a patient) during the day, her three-year-old boy/girl twins are clearly in charge at home. In her spare time, Sera takes long bike rides, indulges in her audiobook addiction, and plans exotic vacations she might never take.

ruby manadero – co-founder / chief product officer

Undercover Nerd.

A veteran creative technologist with a passion for creating innovative products.

While learning to use the cutting-edge technology at NASA, Ruby Manadero attended Virginia Commonwealth University where she received her BFA in Communication Arts & Design. She cultivated big brands for eight years as an Art Director and Creative Director with top interactive agencies and movie studios in Los Angeles and New York City before making the leap to the tech world.

She scaled CrowdTwist’s initial product stages — the customer loyalty and data analytics platform acquired by Oracle — which she shepherded from paper napkin concepts, and she has since product managed many other digital products. Her work has garnered awards along the way and has also been recognized in Communication Arts & Design, Adobe, Bloomberg, and many more media platforms.

Between raising her two-year old daughter with her husband, Trel, and product designing, Ruby makes time to satiate her inner nerd with VR gaming and graphic novels.

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